How to gain the trust of your prospects

Welcome,

Here are 5 ways to turn your prospects into customers based on social proof, trust, authority, assurance and transparency:

1. Use social proof

People rely on other people’s recommendations, so show that there are people who trust your products/services through: positive reviews, testimonials, press mentions, videos from your customers.

2. Make your authority known in the field

If you are seen as an expert in your field, your prospects will be more confident to buy from you. To become an authority in the field you can offer valuable content, you can organize conferences with other experts in the field, you can show your portfolio and the good results you have had so far.

3. Use warranties and insurance

At the beginning everyone has high reluctance and your mission is to reduce it to the maximum. You can do this by offering free trials, limited collaborations (instead of signing a 1-2 year contract, start with a 1-3 month trial), or other methods of offering a guarantee to your customers (eg : if you don’t deliver on time, reduce the price)

4. Show them you care

Trust is established by showing that you care about their needs. Be available, offer support, offer something more than what you initially promised. Make sure you give them the time and attention to help them make a buying decision.

5. Be transparent

Your prospects will trust you more if you are transparent and open about your products and services. Make sure you present your offer to them in a clear and honest way, without hiding information.

Use these methods and adapt them to your context.