What is Digital Marketing?
Digital Marketing is multichannel marketing which includes all marketing efforts that use an electronic device.
This is the explanation, but of course, I have more to share with you. So, let’s begin.
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What is marketing in the first place?
To be honest, the first time when I heard about marketing (and I’ve paid attention to this word) was in my first year of college when I studied The Marketing Basics. We studied marketing from American Marketing Association’s books. Marketing nowadays is more complex and includes a lot of fields, but here’s the official definition from AMA:
The AMA definition of marketing is:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Ama.Org)
What types of marketing exist?
There are 2 big categories of marketing:
- digital marketing
- offline / traditional marketing
Digital marketing includes digital marketing offline and digital marketing online.
Offline Digital Marketing refers only to that type of marketing that is made on an electronic device but without an internet connection (e.g. media showcases).
Online Digital Marketing refers to that type of marketing that is made on the internet (e.g. Facebook advertising, Google advertising, SEO, email marketing, etc.)
Traditional Marketing includes any type of marketing that is made without the internet or any electronic device (e.g. flyers, banners, logos from clothes, etc.).
Why do you need digital marketing?
This is a simple question with a hard answer. Why hard? Because the domain itself is very complex. But I will make it simple for you:
- nowadays people’s attention is half (or even more) on their devices and half on the real world
- any brand/company/celebrity/person etc. needs people’s attention in order to be successful
- digital marketing helps these people to get people’s attention
We can use digital marketing for a lot of purposes, especially for business. We can use social media marketing to make people aware of our products or services.
We can use paid advertising to be on the top of our competitors (when people search on Google for some keywords, we can show our website in front of them, at the top of the results).
We can use email marketing to keep in touch with our customers and show them our new stuff/promotions, etc.
Basically, we can use digital marketing to market our product/service and make money.
Then we can invest that money and make even more money, and so on.
What does digital marketing do?
Digital marketing is a concept. People like me who know digital marketing can do a lot of stuff in order to accomplish any business objective. We are called digital marketers.
We use different platforms to get the most results with minimum effort.
If you know all digital marketing fields you can call yourself a full-stack digital marketer.
Digital marketers use digital channels to reach customers, build brand awareness and promote products and services.
Can digital marketing make you rich?
Well, it depends. Digital marketing is a strong skill to have in the 2020s. Any business needs it even if is a small, medium, or big business.
As a digital marketer, you can earn thousands of dollars per month if you are very good at what you do.
Most clients use digital marketers’ skills to make more money for their businesses.
It really depends on what you know, how you negotiate, how you find clients, and how you value your time.
It can make you rich if you have a financial education and you know how to save and invest your money.
There are a few limits and time is the biggest one. You only have 24 hours a day and it feels like you can get infinite clients.
But in reality, you can only manage 2-5 big clients or 10 small ones. That comes the time when you need to build infrastructure, create your process and automate as much as you can. Build a team. Get more. Earn more. That’s it.
Read also:
How to Start a Digital Marketing Career
Can digital marketing be done from home?
Definitely. You can do all the work from home, from the boat, from the hotel, from the restaurant. You only need a strong internet connection and a good laptop (for speed) and you are good to go.
How can you learn digital marketing?
You have endless possibilities to learn digital marketing. The hard part is to actually start doing it.
You can:
- follow digital marketers like me and learn stuff from us
- read blogs/articles/books for digital marketing
- go to college and learn digital marketing
- get a mentor that can teach you all you need in exchange for money or something else
- buy one, two, or more digital marketing courses
- watch youtube tutorials for digital marketing
- watch free courses
- try to get employed as a digital marketing intern in a company
Which digital marketing course is the best?
There are no digital marketing courses out there that can teach you everything. As a digital marketer, you need to learn how to learn first. Learn how to do your own research. There are tons of information out there. One of the best skills in the digital marketing area is to know how to find the exact answer on the internet.
You can start with Google’s free digital marketing courses and continue reading tons of blogs/articles/web pages and so on.
Never stop learning. This is my best advice.
✅ Whenever you are ready, here are 2 ways I can help you:
1. Online Consulting Session – 1-on-1 – I help you to achieve your business goals with digital marketing consulting, mentoring or coaching.
2. Online Marketing Services – Alongside with my team, we will help you to get more leads and make more sales.
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