Which is one of the most important things in business

Do you know what the most important thing in business is?

That’s what we’re talking about in this email.

In principle I will refer to 1 single thing.

One thing without which you could not really achieve your business goals.

Is it marketing?

Not necessarily. I mean, a little.

It’s about the OFFER.

The offer is the most important thing in business. If you have a good offer, sell. Point.

What is a good offer?

How do you create a good offer?

Let’s see:

A good offer means a solution to a problem. This solution must pass the following 4 criteria if you want to be able to use it for years:

• 1. There is pain. That is, there is a need or a problem in the market. Someone needs help.
• 2. The person with the problem (a potential customer) can afford to pay to fix the problem.
• 3. There are several people who have this problem and you can reach them easily (via chat, phone call, announcements, etc.)
• 4. There is a growing trend in this issue (for example, since the advent of the smartphone, the buying trend has been increasing; physical newspapers have a declining trend).

Perfect.

Now, how do you create a good offer?

1. You choose the person to whom you will offer the solution and create an avatar for him.

– make sure you are in a specific niche; the more generalist you are, the harder it will be to sell

– an avatar means knowing the following about that person: what needs they have, what aspirations they have, how they buy, what frustrations they have, etc.

2. You make a list of all the problems that person may have (problems related to what you can sell)

3. Make a list of all the solutions to those problems.

4. Make 1-2-3 or more packages that may include your offer (products/services).

5. Add bonuses and guarantees.

6. You make sure that there will be as many people as possible who will hear about your offer.

7. Sell.

Without an offer, you’re marketing for nothing.

A good offer also means:

– minimal involvement from the client

– maximizing the client’s results with minimal financial effort

– the maximum reduction of the risk for the client

– results as quickly as possible

If you follow the above elements, it will be impossible not to sell something. But also put in some effort and don’t expect overnight results.

Stay strong.

– Andrei