Maybe you’re thinking that if you have multiple high-ticket offers, you’ll make more money — which is a good premise… but a wrong one.
Let me explain why.
When you create multiple high-ticket offers, several variables come into play that you need to consider:
1. A high-ticket offer is a solution to a market problem.
When we build an offer, we don’t just make it up as we go (unless we’re beginners or have no idea what we’re doing).
We create the offer based on a market problem.
But the market has many problems, and some are very specific.
What does that mean? Should we create offers for every problem that exists in our market?
Of course NOT.
In every market, there are types of people who share common problems.
And this is the key.
We gather all the common problems in the market and identify exactly who the people are that have these problems, and we analyze them from 3 perspectives:
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We analyze their demographic profile
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We analyze their psychological profile
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We analyze their behavioral profile
Voilà!
That’s how a client avatar is born.
So now we no longer need to create an offer (solution) for every problem in the market — instead, we build one offer (solution) for one client avatar (a group of people with shared problems and needs).
Alright, alright…
But now the question comes: Okay Andrei, then why not make multiple high-ticket offers for different client avatars?
Because:
2. The effort required to build multiple high-ticket offers is significantly higher.
And I’m not saying that’s the hardest part — if you’re used to squeezing every last drop of energy out of yourself, you can surely handle the workload.
The problem is that your resources are limited.
What resources am I talking about? Time, energy, knowledge, money, connections, etc.
And these limited resources should be allocated wisely to each offer, because it’s not like you just launch an offer and boom — you’re making billions.
On the contrary.
When you have multiple high-ticket offers (solutions for each client avatar’s problems), you need to communicate separately for each one:
You need to craft the right message for each avatar, so they understand the value of your offer (solution) and are willing to pay for it.
Once you’ve got the message, you need to promote it — run ads, make posts, build partnerships, create landing pages, content, and all the other stuff necessary to get your offer in front of as many potential clients (specific avatars) as possible.
That’s when things get really complicated.
Additionally,
3. A high-ticket offer must deliver a lot of value
if you want someone to actually buy it.
And in order to deliver real value, you need to invest serious effort and resources — not just in creating the offer, but also in delivering it.
The more high-ticket offers you have, the more you’re spreading your resources across different directions, and it becomes harder to provide maximum value — simply because you won’t be able to keep up.
You’ll need a team or collaborators.
I’m not against them, but again: more offers mean more responsibilities — and no matter how organized you are, at some point you’ll still end up facing chaos, stress, or even burnout.
Think of it like this:
What happens if you have 3 high-ticket offers, you’re promoting all of them, and you’ve got active clients in each one?
As I said before, each high-ticket offer is a solution to a specific market problem and matches a specific client avatar.
3 high-ticket offers = 3 client avatars
If you have active prospects, leads, and clients across all 3, that means 3 times the effort and 3 times the resources required from you.
Because each one comes with its own specific problem, each needs specific support, and each has specific expectations and desires.
When you split yourself in 3 different directions, it becomes impossible to scale on your own, and eventually, you won’t be able to keep up — and you’ll burn out.
The solution is to have just one high-ticket offer.
There are entrepreneurs out there who built entire empires with just one high-ticket offer.
They focused all their resources in one direction:
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1 problem (1 avatar)
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1 solution (1 offer)
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1 message
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1 channel
And by doing just that, they continuously optimized until they reached stable systems and processes that were so refined and specific, it became nearly impossible not to make a fortune from it.
In the past, just like many others, I spread my personal resources across different projects and directions.
Over time, I realized that success isn’t about doing more things — it’s about doing fewer things better.
You need to cut through the noise (all the possibilities) and choose just one path — and dedicate your time, money, and energy to it.
Sometimes it takes a while to start seeing results and feel like you’re on the right path toward your goals. Other times, it happens surprisingly fast.
Watch the full Masterclass: The complete strategy to scale your coaching, consulting or online education business to 6-7 figures/year in 4 simple steps.
The difference lies in how you make decisions:
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what decisions you make
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how quickly you make them
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how often you change them
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how much time you dedicate to a decision
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how much you act based on that decision
In conclusion:
You don’t need multiple high-ticket offers.
It’s enough to have one good, tested, and validated offer.
If you manage to get at least one stranger to pay for your high-ticket offer, you can consider it tested.
If that person is also satisfied with your high-ticket offer, finds it valuable, and was genuinely helped by it — then your offer is validated.
And if you’re wondering:
“Okay Andrei, but how do I test and validate if I only have one offer?”
Well, here’s the tricky part.
Everything written so far shows you why you should stick to just one high-ticket offer after it’s tested and validated.
Until you test and validate it, yes, you can have multiple high-ticket offers…
…BUT under one condition: they must be for the same avatar.
So I don’t know how you’ll do it, but choose one single avatar from one specific market and test as many high-ticket offers (basically, proposed solutions to that avatar’s problem) as you want — and reach a conclusion as fast as possible.
The good news here is: you don’t need a finished offer to test.
In fact, you really don’t need to build anything — no deliverables — until you have your first paying client.
Put all your effort into promoting and validating the idea, and once you’ve received the payment, build the deliverables in real time for that client.
This is one of the big mistakes you need to avoid:
Don’t create something nobody’s asking for.
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